Search results for "Food marketing"
showing 5 items of 5 documents
Consumers’ Sustainability Perceptions of the Supply Chain of Locally Produced Food
2010
This article is based on a qualitative focus group study regarding consumer perceptions about the sustainability of locally produced food supply chains. Sustainability perceptions were analyzed through thematic content analysis, where the most important economic, environmental and social themes of the supply chain were emphasized. According to the research findings, the socio-cultural aspects encompassing locally produced food form the most important sustainability dimension for consumers. Although the sample size is small, consisting of 19 consumers and limited to Central Finland, the findings suggest that the sustainability of local food should be promoted via socio-cultural arguments alo…
Street Food and Street Vendors, a Culinary Heritage?
2018
This paper examines the theoretical discourse surrounding street food and tells how street food is multidimensional and spatially contingent, but also tackles food safety and aspects related to street vendors’ issues. The street food sector offers to the guests various dishes and drinks prepared at the place of sale or only marketed by itinerant merchants or by vendors with stationary carts, either on the streets or in other public places that may be of interest for tourists. Fast food is generally associated with globalization, so present in high income per capita countries. This paper aims to present a radiography of street food marketing, an image that defines a particular region or coun…
“Rationally Local”: Consumer Participation in Alternative Food Chains
2015
Why are consumers increasingly participating in alternative food chains to co-produce and distribute foods with farmers? In this paper, values and food-related lifestyles, as well as transaction costs and socio-demographics, are used to analyze consumer participation in alternative food chains in Italy. Using a simultaneous system of equations, a model with instrumental variables is implemented to measure the relationships between values and food-related lifestyles, and between the latter and participation in an alternative food chain. Our results show that Italian participants in alternative food chains have the profile of rational shoppers who typically look at price and taste criteria. A…
Brand price differentials in retail distribution: product quality and service quality
2016
ABSTRACTA theoretical model is proposed to disentangle the contribution of brand quality and retailer service quality in explaining brand price differentials across retailers. Two testable hypotheses emerge: (i) for each brand type, price differences across retailers are independent of brand quality differentials and (ii) at a given retailer, price differences between different brand qualities are independent of service quality differentials. Our empirical analysis, for a sample of the U.K. grocery retailer prices, discloses that retailers that offer higher service quality sell same quality brands at higher prices. In particular, service quality premia amount to 6% for national brands and a…
Evaluating the Sustainability in Complex Agri-Food Systems: The SAEMETH Framework
2015
During the last few years, the definition of sustainability and the translation of its general principles into practical and operative tasks have come into the foreground of scientific research and political agendas throughout the world. The understanding and the evaluation of the environmental, social and economic performances of complex agricultural food systems is probably the real challenge, and the design of more sustainable alternatives has been recognized as necessary for a correct territorial management. This study’s primary goal is the proposition of an interpretive structure “Sustainable Agri-Food Evaluation Methodology” (SAEMETH), able to guide the evaluation of the sustainabilit…